Outreach Policy

Kouryer wins B2B clients for its clients by contacting selected companies on their behalf. This policy sets out whom we contact and how, how opting out works and which rules we follow in each market.

The policy is part of the Agreement with every client and binds both us and the client. The people we contact can rely on it.

We apply it in every market. Where the rules of the recipient's country are stricter, we follow those rules.

The policy describes our practice and is not legal advice. The client is responsible for assessing the rules that apply to its offer and industry.

Only companies that match the Ideal client profile agreed with the client. We check every company before contacting it and record in the Panel why it fits.

Only business email addresses on the company's own domain, of people whose role relates to the client's offer: owners, managers and those responsible for the area the offer concerns. We do not write to private addresses or to addresses on free email services.

One person per company at a time. If someone points us to the right person, we write to that person and mention the referral.

We do not write to consumers, to people on the Suppression list, to companies and addresses on the client's Exclusion list, or to companies outside the agreed markets.

The data comes from the company's website, public business registers and publicly available professional profiles, or from the client, who names companies it wants to talk to and is responsible for that source being lawful. We do not buy email lists.

Before the first message we check that the address exists and accepts mail.

Every message is written to one person and contains a specific observation about their company. We never send one text to a whole list.

The message is sent on the client's behalf and names the client's company. The signature carries the real name of a person who agreed to its use: an employee of the client or a Kouryer Account manager acting for the client. We do not impersonate anyone and do not use fictitious people.

The subject line matches the content. We do not use fake reply or forward markers (Re:, Fwd:), false urgency or headers that mislead about the sender.

The footer contains the name and postal address of the client's company, where we got the address, how to opt out of further contact and where to read about data processing.

Messages are sent from Sending domains similar to the client's brand, so that its main domain takes no part in sending. The signature and footer always identify the client as the sender.

We do not put open-tracking pixels or click-tracking redirects in messages, and the first message has no attachments.

Every message says plainly that replying with one word is enough for us to stop, and contains an opt-out link. Messages carry a List-Unsubscribe header for one-click opt-out in the email client.

Opting out through the link takes effect immediately. An opt-out request written in a reply is processed within the reply time of the client's Plan and never later than one Business day.

An opt-out covers every campaign of every Kouryer client, including future ones. It needs no sign-in, no payment and no details other than the address you are opting out from.

The opt-out link keeps working at all times, and for at least 30 days after the message was sent.

A person who asks for their data to be erased is removed from every campaign. We keep only their address on the Suppression list and say so in our reply, because without that entry we could not make sure nobody writes to them again.

A client may not ask us to contact a person who has opted out or to move them to another campaign.

The client keeps a Do not contact list in the Panel settings: domains and single addresses that receive nothing in any of its campaigns. Usually these are current clients, partners and companies the client is already talking to.

An entry applies from the moment it is added, and we check it before every message, including follow-ups.

In the audience settings the client can also exclude whole categories of companies, for example industries or sizes it does not want to serve.

One Sending mailbox sends at most 25 messages a day, spread over the recipients' working hours. A new mailbox goes through a warm-up of about three weeks in which its daily limit rises gradually.

We send at most 3 messages to one person: the first and 2 follow-ups, a few Business days apart. After any reply no further follow-ups are sent.

Every Sending domain has valid SPF, DKIM and DMARC records. The client sees their status in the Panel.

A mailbox that receives a series of bounces is paused and the remaining mailboxes take over its volume. We pause a campaign if spam complaints approach the 0.3% threshold Google sets for senders.

The client's main domain, which it uses with its own clients and for invoicing, sends no campaign messages.

The CAN-SPAM Act does not require prior consent for a commercial email to a business. It requires truthful headers and subject lines, a message recognisable as a commercial proposal, a valid physical postal address of the sender, a working opt-out and opt-outs honoured within 10 business days. Every message we send to recipients in the US includes the client's postal address, and we process opt-outs immediately. Both the client whose offer the message promotes and Kouryer, which sends it, are responsible for CAN-SPAM compliance.

PECR does not require consent for messages to corporate subscribers: limited companies, LLPs, Scottish partnerships and public bodies. It does require the sender to be identified and an address for opting out. We do not write to sole traders and partnerships in England, Wales and Northern Ireland, which PECR treats as individuals.

We process the data of people at UK companies on the basis of legitimate interests under the UK GDPR, with the right to object, which we honour immediately.

The legal basis for processing Contact persons' data is the controller's legitimate interest (Article 6(1)(f) GDPR). The client, as controller, assesses that interest, and we give it the description of processing needed for the assessment. The first message contains the information required by Article 14 GDPR or a link to it.

Electronic communications rules differ between countries, and in some of them, in particular Poland and Germany, sending commercial information by email requires prior consent even when the recipient is a business. In those markets we use the approach described in section 7.8, and if the client does not accept the related risk, we do not run campaigns there.

The Spam Act 2003 requires consent but allows inferred consent where the address has been conspicuously published, is not accompanied by a statement that its owner does not want such messages, and the message relates to the recipient's role or business. For recipients in Australia we write only to addresses that meet these conditions, usually published on their company's website.

The message identifies the sender and how to contact them, and we process opt-outs immediately, well within the 5 business days the Act allows.

The Polish Electronic Communications Law (Article 398) requires prior consent for sending commercial information and direct marketing by email, including to businesses. That is why the first message to a recipient in Poland contains no offer, price or call to buy. It contains an observation about the recipient's company and asks whether they want to receive information about the client's offer. We send the offer only after a positive reply.

The law and case law do not settle clearly whether such a message asking for consent could itself be treated as commercial information. A client who chooses to run a campaign in the Polish market accepts that risk. We recommend having a lawyer review the first message before launch.

Before launching a campaign in another market we check its rules. Where they require prior consent, we use the approach in section 7.8 or do not run campaigns in that market.

We do not run campaigns for:

1. 1)offers that are unlawful in the client's or the recipient's country;
2. 2)gambling, adult content, weapons, tobacco and nicotine products;
3. 3)investments promising returns, cryptocurrency as an investment, pyramid schemes and loans;
4. 4)supplements and products with health claims;
5. 5)trading in personal data and email lists;
6. 6)political campaigns and fundraising.

We may also decline a campaign for other reasons if we believe the outreach could mislead recipients or harm their interests.

If you believe a message from us breaks this policy, reply to it or write to hello@kouryer.com. We respond within one Business day.

On a justified complaint we pause the campaign until the matter is resolved, and repeated breaches by a client lead to termination of the Agreement under the Terms of Service.

The client:

1. 1)gives a true description of its offer and does not ask for promises it cannot keep;
2. 2)provides its company's postal address for the message footer;
3. 3)obtains the consent of the person whose name appears in the signature;
4. 4)keeps its Exclusion list up to date;
5. 5)does not ask us to work around this policy;
6. 6)once it takes over an interested company, is itself responsible for further contact with it and for that contact being lawful.

This policy changes in the same way as the Terms of Service, and changes required by law apply immediately.

This policy applies from 24 October 2026.