What an SDR does
A sales development representative opens conversations. They research which companies fit, reach the right person, follow up, qualify interest and book a meeting for whoever sells. They usually do not close deals.
That makes the role a good candidate for either option. The work is repeatable and measurable, but it also needs a clear client profile and someone who checks quality every week.
What each option really costs
- In-house: salary and commission
- The most visible cost, and only part of the total. Check current salary data for the city or country where you hire.
- In-house: tools and data
- A CRM, a source of company data, a sending or calling tool and separate domains if the SDR writes at volume.
- In-house: management and ramp-up
- Someone has to write the playbook, coach and review every week. A new hire needs weeks or months before the conversations are steady.
- In-house: holidays and turnover
- When the SDR is away or leaves, outreach stops, and hiring starts again.
- Outsourced: a monthly fee
- With Kouryer: $1,290, $2,490 or $3,990 a month, plus a one-time $390 setup and a 3-month initial term. Tools, data, separate addresses and the manager are included.
Side by side
Time to first outreach
In-house SDRafter hiring and onboarding
Outsourced SDR servicewith Kouryer, within 21 days
Fixed monthly cost
In-house SDRsalary plus tools, data and management time
Outsourced SDR serviceone fee with everything included
Who picks the companies
In-house SDRthe SDR, with your guidance
Outsourced SDR servicethe provider, against a profile you approve
Control over messaging
In-house SDRfull and daily
Outsourced SDR serviceagreed in advance, drafts approved by you
Who keeps the know-how
In-house SDRyour company, as long as the person stays
Outsourced SDR servicewritten into the profile, reports and panel you keep
Scaling up or down
In-house SDRhire or let go
Outsourced SDR servicechange plan from the next month
When someone is away
In-house SDRoutreach pauses
Outsourced SDR servicecovered by the provider
When hiring in-house makes sense
You know what works
You already know which client profile and message bring meetings, and need more of the same.
Deep product knowledge
The first conversation needs technical detail that only someone inside the company can give.
A manager who coaches
Someone on your team can train and review an SDR every week.
Enough volume
There is enough work for a full-time person and the tools that come with them.
When outsourcing makes sense
A new market
You want clients in the US, UK or Australia and have no one there yet.
You need to start soon
Weeks matter more than building a team from scratch.
Testing a client profile
You want to learn which companies respond before you hire anyone.
No one to manage it
There is no sales manager with time to run an SDR.
Using both
The two options do not exclude each other. A common setup is an outsourced service that books the first meetings while your own people run the calls and close. When a client profile proves itself, you can bring that part in-house with a written profile, real replies and a list of what worked.
With Kouryer, that material stays yours: picked companies, every thread, booked calls and weekly reports are in your panel from day one.